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DK Essential Managers: Ethical Business

Sustainability, Commitment, Values, Transparency, Environment

Part of DK Essential Managers

Author Linda Ferrell, O.C. Ferrell
Ebook
DK. | DK
On sale May 04, 2009 | 72 Pages | 978-0-7566-6706-1
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Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.

It is practical, handy guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. 

Step-by-step instructions, checklists and features examine business benefits, environmental impact, and human resources implications of each decision. Tips, dos and don'ts, "In Focus" features, and real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. 

Read it cover-to-cover, or dip in and out of topics for quick reference.

About DK Essential Managers: The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.
Dr. Linda Ferrell is an author and Distinguished Professor of Leadership and Business Ethics at The Jack C. Massey College of Business at Belmont Unversity. She is the coauthor, with her husband Dr. O.C. Ferrell, of several business books, including DK Essential Managers: Ethical Business. Her writing can also be seen in publications such as the Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, and Journal of Business Research, among others. She is on the Board of Directors of Mannatech, Dallas, and the Board of the National Association of State Boards of Accountancy at the Center for the Public Trust. View titles by Linda Ferrell
O.C. Ferrell is professor of marketing and creative enterprise scholar at Anderson School of Management, University of New Mexico. He is the author or coauthor of several works on business and marketing, including Business Ethics; Ethical Decision Making and Cases, Business Foundations: A Changing World; and Essential Managers: Ethical Business.  View titles by O.C. Ferrell

About

Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.

It is practical, handy guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. 

Step-by-step instructions, checklists and features examine business benefits, environmental impact, and human resources implications of each decision. Tips, dos and don'ts, "In Focus" features, and real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. 

Read it cover-to-cover, or dip in and out of topics for quick reference.

About DK Essential Managers: The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.

Author

Dr. Linda Ferrell is an author and Distinguished Professor of Leadership and Business Ethics at The Jack C. Massey College of Business at Belmont Unversity. She is the coauthor, with her husband Dr. O.C. Ferrell, of several business books, including DK Essential Managers: Ethical Business. Her writing can also be seen in publications such as the Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, and Journal of Business Research, among others. She is on the Board of Directors of Mannatech, Dallas, and the Board of the National Association of State Boards of Accountancy at the Center for the Public Trust. View titles by Linda Ferrell
O.C. Ferrell is professor of marketing and creative enterprise scholar at Anderson School of Management, University of New Mexico. He is the author or coauthor of several works on business and marketing, including Business Ethics; Ethical Decision Making and Cases, Business Foundations: A Changing World; and Essential Managers: Ethical Business.  View titles by O.C. Ferrell

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