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O.C. Ferrell

O.C. Ferrell is professor of marketing and creative enterprise scholar at Anderson School of Management, University of New Mexico. He is the author or coauthor of several works on business and marketing, including Business Ethics; Ethical Decision Making and Cases, Business Foundations: A Changing World; and Essential Managers: Ethical Business. 

Books

Books for Asian American and Native Hawaiian/Pacific Islander Heritage Month

Every May we celebrate the rich history and culture of Asian Americans, Native Hawaiians, and Pacific Islanders. Browse a curated selection of fiction and nonfiction books by AANHPI creators that we think your students will love. Find our full collection of titles for Higher Education here.

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