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O.C. Ferrell

O.C. Ferrell is professor of marketing and creative enterprise scholar at Anderson School of Management, University of New Mexico. He is the author or coauthor of several works on business and marketing, including Business Ethics; Ethical Decision Making and Cases, Business Foundations: A Changing World; and Essential Managers: Ethical Business. 
DK Essential Managers: Ethical Business

Books

DK Essential Managers: Ethical Business

Books for Asian American, Native Hawaiian, and Pacific Islander Heritage Month

Each May, we honor the stories, histories, and cultures of Asian Americans, Native Hawaiians, and Pacific Islanders. Below is a selection of acclaimed fiction and nonfiction books by AANHPI creators to share with your students this month and throughout the year. Find our full collection of titles for Higher Education here.

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