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    Treasure Hunt

    Inside the Mind of the New Consumer

    Author Michael J. Silverstein, John Butman
    Read by John H. Mayer
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    Audio | Random House Audio
    On sale May 09, 2006 | 9 Hours and 20 Minutes | 9780739340851
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    A BMW in a Costco parking lot?

    A working-class family with a 50-inch plasma TV?

    What’s going on in the mind of the new consumer?

    TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
    Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world. View titles by Michael J. Silverstein
    John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.  View titles by John Butman

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    A BMW in a Costco parking lot?

    A working-class family with a 50-inch plasma TV?

    What’s going on in the mind of the new consumer?

    TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Author

    Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world. View titles by Michael J. Silverstein
    John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.  View titles by John Butman

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