0
    • Elementary Secondary Higher Ed Common Reads
    0 0
    Download high-resolution image Look inside

    Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    Author Michael J. Silverstein, Neil Fiske, John Butman
    Look inside
    Paperback
    $24.00 US
    Penguin Adult HC/TR | Portfolio
    On sale Apr 29, 2008 | 320 Pages | 9781591840701
    Add to cart Add to list Exam Copies

    See Additional Formats
    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

    In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
    Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world. View titles by Michael J. Silverstein
    Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works. View titles by Neil Fiske
    John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.  View titles by John Butman

    About

    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

    In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

    Author

    Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world. View titles by Michael J. Silverstein
    Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works. View titles by Neil Fiske
    John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.  View titles by John Butman

    Additional formats

    Other Books by this Author

    Related Articles

    Subscribe

    Penguin Random House Higher Education

    © 2026 Penguin Random House

    Back to Top
    0
    Wish List (0)