Todd Rogers, author portrait
© Tony Rinaldo Photography

Todd Rogers


FROM THE PAGE: An excerpt from Todd Rogers and Jessica Lasky-Fink’s Writing for Busy Readers

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of one’s writing: Less is more Make reading easy Design for easy navigation Use

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