Todd Rogers

For National Day on Writing on October 20th, we are sharing books about writing from diverse voices to highlight the role of literacy in everyday life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of one’s writing: Less is more Make reading easy Design for easy navigation Use