The Innovator's Way

Essential Practices for Successful Innovation

Look inside
Paperback
$29.95 US
On sale Sep 14, 2012 | 464 Pages | 978-0-262-51812-3
Two experts show that innovation is a skill that can be learned and describe eight essential practices for achieving success.

Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of success? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation, they write, is not simply an invention, a policy, or a process to be managed. It is a personal skill that can be learned, developed through practice, and extended into organizations.

Denning and Dunham identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success. Weakness in any of these practices, they show, blocks innovation. Denning and Dunham chart the path to innovation mastery, from individual practices to teams and social networks.

Peter J. Denning is Distinguished Professor of Computer Science at the Naval Postgraduate School, Monterey, California. He is the coauthor of The Innovator's Way: Essential Practices for Successful Innovation and Great Principles of Computing, both published by the MIT Press.

Robert Dunham founded the Institute for Generative Leadership and the consulting company Enterprise Performance.

About

Two experts show that innovation is a skill that can be learned and describe eight essential practices for achieving success.

Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of success? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation, they write, is not simply an invention, a policy, or a process to be managed. It is a personal skill that can be learned, developed through practice, and extended into organizations.

Denning and Dunham identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success. Weakness in any of these practices, they show, blocks innovation. Denning and Dunham chart the path to innovation mastery, from individual practices to teams and social networks.

Author

Peter J. Denning is Distinguished Professor of Computer Science at the Naval Postgraduate School, Monterey, California. He is the coauthor of The Innovator's Way: Essential Practices for Successful Innovation and Great Principles of Computing, both published by the MIT Press.

Robert Dunham founded the Institute for Generative Leadership and the consulting company Enterprise Performance.

Books for Asian American and Native Hawaiian/Pacific Islander Heritage Month

Every May we celebrate the rich history and culture of Asian Americans, Native Hawaiians, and Pacific Islanders. Browse a curated selection of fiction and nonfiction books by AANHPI creators that we think your students will love. Find our full collection of titles for Higher Education here.

Read more