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Wikinomics

How Mass Collaboration Changes Everything

Author Don Tapscott, Anthony D. Williams
Paperback
$24.00 US
Penguin Adult HC/TR | Portfolio
On sale Sep 28, 2010 | 368 Pages | 9781591843672
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The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
© Ana Grillo
DON TAPSCOTT is the CEO of the Tapscott Group and the bestselling author ofWikinomics, The Digital Economy, and a dozen other acclaimed books about technology, business and society. He is currently the fourth most influential management thinker in the world, according to Thinkers 50. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University. View titles by Don Tapscott
Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics. View titles by Anthony D. Williams

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The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Author

© Ana Grillo
DON TAPSCOTT is the CEO of the Tapscott Group and the bestselling author ofWikinomics, The Digital Economy, and a dozen other acclaimed books about technology, business and society. He is currently the fourth most influential management thinker in the world, according to Thinkers 50. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University. View titles by Don Tapscott
Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics. View titles by Anthony D. Williams

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