In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu­nicate, create value, and compete in the new global marketplace.
 
This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
 
With vivid examples from diverse sectors, Macrowikinomics is a hand­book for people everywhere seeking a transformation of industry and institu­tions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.
© Ana Grillo
DON TAPSCOTT is the CEO of the Tapscott Group and the bestselling author ofWikinomicsThe Digital Economy, and a dozen other acclaimed books about technology, business and society. He is currently the fourth most influential management thinker in the world, according to Thinkers 50. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University. View titles by Don Tapscott
Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics. View titles by Anthony D. Williams

About

In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu­nicate, create value, and compete in the new global marketplace.
 
This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
 
With vivid examples from diverse sectors, Macrowikinomics is a hand­book for people everywhere seeking a transformation of industry and institu­tions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.

Author

© Ana Grillo
DON TAPSCOTT is the CEO of the Tapscott Group and the bestselling author ofWikinomicsThe Digital Economy, and a dozen other acclaimed books about technology, business and society. He is currently the fourth most influential management thinker in the world, according to Thinkers 50. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University. View titles by Don Tapscott
Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics. View titles by Anthony D. Williams