The Complete Idiot's Guide to Marketing, 2nd edition

Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotio

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: 

•  Guerilla marketing.
•  Marketing to Boomers and Latinos.
•  Online marketing.
•  Targeted, but affordable direct mail.
•  Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
•  Practical, do-it-yourself distribution strategies.
•  Analysis of business segments and trends, and much more.
Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor. View titles by Sarah White

About

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: 

•  Guerilla marketing.
•  Marketing to Boomers and Latinos.
•  Online marketing.
•  Targeted, but affordable direct mail.
•  Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
•  Practical, do-it-yourself distribution strategies.
•  Analysis of business segments and trends, and much more.

Author

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor. View titles by Sarah White

Books for Asian American, Native Hawaiian, and Pacific Islander Heritage Month

Every May we celebrate the rich history and culture of Asian Americans, Native Hawaiians, and Pacific Islanders. Browse a curated selection of fiction and nonfiction books by AANHPI creators that we think your students will love. Find our full collection of titles for Higher Education here.

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