Youtility

Why Smart Marketing Is about Help Not Hype

Author Jay Baer
Ebook
On sale Jun 27, 2013 | 240 Pages | 9781101633885

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Jay Baer is a digital marketing expert, keynote speaker, and author who has advised more than 700 companies since 1994, including 30 of the Fortune 500. His most recent book, Youtility: Why Smart Marketing Is About Help Not Hype, was a New York Times bestseller. View titles by Jay Baer

About

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Author

Jay Baer is a digital marketing expert, keynote speaker, and author who has advised more than 700 companies since 1994, including 30 of the Fortune 500. His most recent book, Youtility: Why Smart Marketing Is About Help Not Hype, was a New York Times bestseller. View titles by Jay Baer

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