This Penguin Special from Portfolio is sponsored by For Rent Media Solutions. For more information, please visit http://bit.ly/FRMSSUCCESS.
This Penguin Special from Portfolio is sponsored by Homes.com. For more information, please visit www.Homes.com.
This Penguin Special from Portfolio is sponsored by Appfolio. For more information and to download their free guide, please visit http://bit.ly/manageproperty.
Visit: ConvinceAndConvert.com
Homes.com
ForRent.com
@JayBaer
@EricaCampbell
YoutilityBook.com
Foreword
One of the greatest misconceptions about marketing is that the louder you shout, the better you’ll be heard. While it’s important to spread your message to customers through a variety of mediums, the type of content you’re sharing is paramount. This is as true in real estate as it is in any other industry.
With the introduction and steady prevalence of digital and mobile trends, the real estate marketing landscape has changed drastically over the past few years. Consumers now search for homes from the palm of their hand, twenty-four hours a day. They are seeking instant connections with trusted resources, and they appreciate transparency and a real-time approach to outreach and marketing. For real estate professionals to be successful, they need to connect with consumers in a genuine way, offering resources and tools outright, not reserving that type of service for only those consumers who come looking for it. Marketing that cuts through the clutter, offering something truly, inherently useful, is the key to making customers for life—and the aim behind Jay Baer’s concept of “Youtility.”
This Penguin Special from Portfolio is sponsored by For Rent Media Solutions. For more information, please visit http://bit.ly/FRMSSUCCESS.
This Penguin Special from Portfolio is sponsored by Homes.com. For more information, please visit www.Homes.com.
This Penguin Special from Portfolio is sponsored by Appfolio. For more information and to download their free guide, please visit http://bit.ly/manageproperty.
Visit: ConvinceAndConvert.com
Homes.com
ForRent.com
@JayBaer
@EricaCampbell
YoutilityBook.com
Foreword
One of the greatest misconceptions about marketing is that the louder you shout, the better you’ll be heard. While it’s important to spread your message to customers through a variety of mediums, the type of content you’re sharing is paramount. This is as true in real estate as it is in any other industry.
With the introduction and steady prevalence of digital and mobile trends, the real estate marketing landscape has changed drastically over the past few years. Consumers now search for homes from the palm of their hand, twenty-four hours a day. They are seeking instant connections with trusted resources, and they appreciate transparency and a real-time approach to outreach and marketing. For real estate professionals to be successful, they need to connect with consumers in a genuine way, offering resources and tools outright, not reserving that type of service for only those consumers who come looking for it. Marketing that cuts through the clutter, offering something truly, inherently useful, is the key to making customers for life—and the aim behind Jay Baer’s concept of “Youtility.”
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