A Little More Social

How Small Choices Create Unexpected Happiness, Health, and Connection

Author Nicholas Epley On Tour
We know that social connection enriches our lives—so why do we hesitate to connect?

“One of those rare books that might actually change your life.” —Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness


There is a paradox at the core of human life. We are a highly social species uniquely equipped to connect with other people and doing so is better for us. Yet we so often choose to be unsocial. We avoid talking to the stranger who sits next to us. We struggle to move beyond small talk with an acquaintance. We are reluctant to express our gratitude to people we appreciate. Every day, we avoid opportunities to connect with strangers, neighbors, colleagues, friends, and family. By missing those moments, we miss out on all the benefits of a more social life—one that is happier and healthier for everyone.

University of Chicago psychologist and author of Mindwise, Nicholas Epley has spent his career studying the way we connect, and he has found that our social fears often keep us from reaching out. But Epley shows us how to seize the small moments with insights such as:

  • Social connection is a choice we make based on expectations about how others will respond to us—expectations that tend to be overly pessimistic.
  • Introverts and extroverts alike benefit from choosing to be a little more social.
  • Mistaken expectations can cause us to avoid interacting in ways that create strong connections—such as having a conversation—in favor of less satisfying interactions—such as social media or texting.
  • While many books promise one big fix, making a habit of small connections is much more likely to improve your life.
  • The habits and practices that Epley advocates are approachable. The beauty of this book is that small acts have an outsized impact on the most important parts of our lives.

Bridging the gap between two people is easier than we think, and success more likely, if we choose to be a little more social.
1

Homo Socialis

No enjoyment equals the satisfaction we receive from the company of those we love and esteem; as the greatest of all punishments is to be oblig’d to pass our lives with those we hate or contemn.

—David Hume, A Treatise of Human Nature

In February 2022, a life-threatening storm sent police in Prestino, Italy, to check on Marinella Beretta’s “small home in the midst of myriad other houses.” Marinella was home, but the police were too late. Her withered skeleton was sitting at the kitchen table. Some other risk had taken her life more than two years earlier.

Marinella died not only completely alone but also completely unnoticed since her neighbors last reported seeing her in September 2019. No family had come or called to check on her. No friends emailed to find out why she didn’t show up for some event or another. Marinella had lived so independently that nobody noticed her absence anywhere, in any capacity, for more than two years. “The mystery of Marinella’s invisible life behind the closed gate of her cottage teaches us a terrible lesson,” reported the Italian newspaper Il messaggero. “The true sadness isn’t that others didn’t notice her death. It’s that they didn’t realize that Marinella Beretta was alive.”

It’s hard to imagine that someone could die so completely alone in today’s world, but it’s nearly impossible to imagine it happening at almost any previous point in human history. Daily life for our ancestors was, by necessity, deeply social. People lived most moments of their entire lives surrounded by family and neighbors, whether they wanted to or not. Simply staying alive required routine interaction, bound together not by impersonal exchanges of money but by the social threads of reciprocity. You scratch my back and I’ll scratch yours; an eye for an eye, a tooth for a tooth. Life wasn’t easy, but you didn’t die unnoticed at your kitchen table.

Times have changed. Thanks to countless technological advances, we are now more independent, and spending more time by ourselves, than ever before. The number of people living alone in the United States, for instance, has more than tripled over the last century, from 7.7 percent in 1940 to 27.7 percent in 2020. In many parts of the world, you could wake up alone in your home on any given day, eat breakfast bought online and delivered touch-free to your doorstep, entertain yourself by surfing the internet or watching television, go wherever you want in your car or on public transportation, and pay for whatever you need with a credit card, all without ever having to actually talk to another human being. No back-scratching required.

The benefits of independence are instantly obvious: You can live where you want, do what you want, and avoid almost any interaction you don’t want. The cost of independence is that we can now choose to live our lives feeling more isolated and alone than was likely at any point in human history. According to the British historian Fay Bound Alberti, descriptions of loneliness as we think of it today didn’t show up in English-language books until the early 1800s but have been skyrocketing ever since. Even the meaning of loneliness seems to have evolved over time. Before 1800, Alberti finds, the rarely used terms “lonely” and “loneliness” were generally used to describe the physical state of being alone rather than the psychological state of feeling disconnected. Although it’s possible that English speakers before 1800 were somehow unable to feel lonely, that seems preposterously unlikely to me. More likely is that it was such a rare experience that people didn’t write about it.

Not so today. Loneliness is now such a popular concept that dictionaries provide not just one definition but two, including both the traditional meaning that psychologists refer to as social isolation and the more modern psychological state of feeling disconnected. In 2023, the U.S. surgeon general declared loneliness an epidemic. Roughly 45 percent of Americans in 2018 reported experiencing some degree of loneliness on a regular basis, and 58 percent reported feeling that they always or sometimes feel as if nobody knows them well. This was even before the COVID-19 pandemic forced many into isolation, an event that seemed to impact loneliness among younger Americans the most. A survey of nearly twenty-five hundred Americans conducted late in 2021 found that 79 percent of people aged eighteen to twenty-four reported feeling lonely to some extent compared with only 41 percent of seniors aged sixty-six and older, a flip in the typical demographic patterns of older people being lonelier observed before the pandemic. One study comparing scores on the gold standard used by psychologists—the UCLA Loneliness Scale—found a steady increase in loneliness among young adults since it was first used in 1974, an increase that is roughly comparable in statistical terms to having the height of the average person increase by three inches over the last four decades. Whether you’d call an increase of three inches over that time period a tallness epidemic might be open to debate, but you’d definitely notice that “kids these days” were towering over their parents.

Your Stone Age brain wasn’t built for this. It’s impossible to understand the full cost of making mistakes in our social lives without understanding how deeply sociality is woven into the fabric of our being. From serving as a basic need on par with eating and drinking to shaping our brain size to determining our self-esteem and sense of identity, social connection is the stitching that holds our lives, and our societies, together. We are Homo socialis.

Social Needs

That loneliness feels painful tells us something very basic about what we need to survive and thrive. Our bodies, after all, aren’t in the habit of sending us spam messages. When we’re feeling good, that’s a signal that something is going well and maybe should be done more often. When we’re feeling terrible, that’s a signal that something is wrong and probably needs to be changed. The reason drinking a tall glass of water when you’re thirsty feels great is the same reason a big hug from a good friend when you’re sad feels great: It’s your brain’s reward system telling you that this is a good thing. This is why the opposite of loneliness feels like happiness.

The reason our brains are built to work this way is fairly obvious. For most of human history, being alone or ostracized for any meaningful length of time was essentially a death sentence. Those capable of maintaining strong social connections were likely to both live longer and pass on these cooperative traits by having more children. Even Darwin recognized the evolutionary value of prosociality, noting that “selfish and contentious people will not cohere, and without coherence nothing can be effected.” Indeed, survey results indicate that people who are consistently selfish even today also make less money and have fewer children. Put simply, a human brain that makes social connection a top priority survives longer and succeeds better than one that does not.

For much of the twentieth century, though, psychologists failed to recognize social connection as a basic human need, treating it instead as a luxury good or as sentimental baggage that distracted us from really important needs like eating and sex. Abraham Maslow, a psychologist best known for his theory that motivation operates on a “hierarchy of needs,” designated belonging as a mid-level need in his hierarchy that we cared about only after we felt safe and well fed, relegating it to bronze-level status in motivation’s Olympics. Behaviorists in the early twentieth century went even further, speculating that children cry for their mothers not because they need social connection but because they need something else, like food or warmth. They even speculated that a perfect child could be raised alone in a box as long as it was kept comfortable and well fed, without ever requiring human contact.

Nonsense. These theories were disproven by scientists the moment they were actually tested. The opening sentence of one review paper from 1976—just over thirty years after Maslow published his theory—describes the situation as an “interesting paradox”: “The theory is widely accepted, but there is little research evidence to support it.” The authors later clarify that by “little research evidence” they really meant “no evidence.” Although Maslow was right to note that our needs go far beyond the basics of sex and sustenance, we don’t seem to pursue them in the ordered or hierarchical fashion he suggests, but rather pursue a small set of fundamental needs on an as-required basis.

There’s no better illustration of the simultaneous pursuit of basic needs than the image below of a young rhesus macaque acrobatically clinging to its soft and warm “cloth mother” while feeding from the cold steel of its “wire mother.” This image comes from Harry Harlow’s famous research on the importance of love. Harlow found that young rhesus monkeys raised with a “wire mother” that provided food, but no physical sense of love or connection, didn’t grow up to live happily ever after but rather withered away and died young. You can hear Harlow’s contempt for the psychological theories of the time in his summary of his own work: “It takes more than a baby and a box to make a normal monkey.” It certainly takes more than a baby and a box to raise a normal human being, as Harlow’s contemporary John Bowlby observed. His study of perfectly well-fed orphans who were nevertheless wasting away in cribs untouched and alone during World War II found that many were “gravely damaged for life.”

Our social needs don’t end after infancy. You can feel their fundamental importance in the voice of a financially stable but desperately lonely woman quarantining alone after a divorce at the start of the COVID-19 pandemic: “I had a home, money, an isolated location to quarantine—I was safe by every measure. But my partner, who promised to protect me and our children, had disappeared overnight. [My friends] wept with me on the phone, but I woke up every day facing the fear and pain on my own. I decided not to drink, . . . but I also found it hard to eat. Within weeks I had shed 20 pounds.” Desperately wanting to connect can keep you from having much interest in eating.

You can also see the importance of social needs in our neural architecture, where the drive to connect with others relies on the same reward structures as the drive to eat, sleep, or have sex. Your brain’s signal for craving friends is the same as its signal for craving food. What’s more, the system that governs your drive to connect is the same system targeted by highly addictive drugs like heroin, cocaine, and fentanyl. It’s often said that love is a drug, but that’s just a metaphor. The literal truth is that some drugs are addictive because they make you feel like being loved.

You can even count the importance of social needs by tallying up the successes of hundreds of men who participated in the Study of Adult Development, a longitudinal study that followed hundreds of Harvard sophomores for their entire lives starting in 1938. The goal was to identify the traits that would create good leaders. The researchers who created this study had not even considered that relationships might be important for much of anything, and included these social variables only as an afterthought. The social variables, however, ended up being the strongest predictors of flourishing throughout life, more important than income, occupational success, and both physical and mental health. George Vaillant, the researcher in charge of the study for more than forty years, summarized its primary findings quite simply: “The only thing that really matters in life are your relationships with other people.”

Social Brains

Human connection may be a core need, but that doesn’t mean it’s easy to satisfy. People are complicated. They are wonderful sources of support in some moments but sources of intense pain in others. Managing relationships is a complicated coordination game requiring us to stay attuned to the thoughts, feelings, and beliefs of everyone from family members and friends to acquaintances and strangers. As the comedian Jim Gaffigan joked in a way that every parent can appreciate, “Other people’s children’s birthday parties are the most joyful events you will ever resent having to attend.” Keeping track of whom to trust, whom to cooperate with, who said what, who knows what, who did what, is all—to put it mildly—extremely complicated.

Our brains reflect this complexity. In fact, the human brain stands out in the animal kingdom for its relatively gigantic neocortex, the fat part of your brain just above your eyes right where the band of your hat would sit. These additional neurons are very costly, lengthening pregnancy and dependency in development. This additional brainpower gives us sophisticated social thinking, which is one attribute—possibly the attribute—that sets us apart from our nearest primate relatives. In one especially ambitious experiment, researchers compared the intellectual performance of 105 human toddlers with that of 106 adult chimpanzees and 32 adult orangutans on what amounts to two different IQ tests. One was a physical IQ test that involved reasoning about objects, such as being able to keep track of where a reward is located in a shell game. The other was a social IQ test that involved reasoning about other minds, such as tracking another’s gaze to monitor what they’re thinking, or learning by watching someone complete a task. The results were clear. When it came to reasoning about physical objects, the human toddlers were neck and neck with the chimpanzees and orangutans, getting around 70 percent of the questions right. But when it came to social intelligence, the human toddlers crushed the primate competition, getting around 80 percent of the social IQ questions right compared with only around 40 percent for the chimps and orangutans. If you reach for a glass of water in front of a human toddler and miss it, the child is capable of reading your mind to know that you wanted a glass of water, and can even hand it to you if you don’t pick it up yourself. You can miss a glass of water in front of a chimpanzee all day long, and they will do almost nothing.

Homo sapiens means “wise hominin,” but this translation doesn’t tell us what human beings are uniquely wise about. We’re uniquely wise about other people.
© http://anneryanphoto.com/
Nicholas Epley is the John Templeton Keller Distinguished Service Professor of Behavior Science, and Director of the Roman Family Center for Decision Research, at the University of Chicago Booth School of Business. He studies social cognition—how thinking people think about other thinking people—to understand why smart people so routinely misunderstand each other.  He teaches an ethics and wellbeing course to MBA students called Designing a Good Life. His research has been featured by the New York Times, Wall Street Journal, CNN, Wired, and National Public Radio, among many others, and has been funded by the National Science Foundation and the Templeton Foundation.  He has been awarded the 2008 Theoretical Innovation Award from the Society for Personality and Social Psychology, the 2011 Distinguished Scientific Award for Early Career Contribution to Psychology from the American Psychological Association, the 2015 Book Prize for the Promotion of Social and Personality Science, and the 2018 Career Trajectory Award from the Society for Experimental Social Psychology.  Epley was named a "professor to watch" by the Financial Times, one of the "World's Best 40 under 40 Business School Professors" by Poets and Quants, and one of the 100 Most Influential in Business Ethics by Ethisphere.  He is the author of Mindwise: How We Understand What Others Think, Believe, Feel, and Want (2014), and A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection (2026). View titles by Nicholas Epley
“Nicholas Epley’s work is brilliant, fascinating and—particularly now—vitally important. Why do we, the most social species, often choose silence over connection? In A Little More Social, Epley shows us that our happiness, health, and longevity hinge on human connection—even though we underestimate the power of simply saying hello. Drawing on a decade of groundbreaking research and personal stories, Epley demonstrates how small acts of connection create profound results. Everyone should read this beautiful book—and learn to use the transformative power of reaching out to build a more meaningful life.” —Charles Duhigg, New York Times bestselling author of Supercommunicators and The Power of Habit

A Little More Social explores the power and promise of the human connections that most of us never make—but could make so easily if we just opened our eyes. This is the eye-opener. Insightful, engaging, scientifically grounded and beautifully written, A Little More Social is one of those rare books that might actually change your life.” —Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness

“I love this book! Truly, A Little More Social might change your life. A manifesto for our time, it explains why so many of us are substituting typing for talking, solitude for socializing, and one-to-many posting for one-on-one conversation. Beautifully written, meticulously crafted, and winningly earnest. It’s a masterclass in social connection!” —Angela Duckworth, New York Times bestselling author of Grit

"We all know to beware of what we wish for, but Epley shows that the opposite may also be true: beware of what you don’t wish for, because you could be missing out on deep satisfaction. It’s a profound insight from an expert on what we don’t know about ourselves, and is particularly timely in an age of increasing isolation. This book promises much happiness at a small personal cost." —Steven Pinker, Johnstone Professor of Psychology at Harvard University and author of When Everyone Knows That Everyone Knows…

"Elegantly written and backed with actionable tips, A Little More Social is an essential guide for finding the tiny moments of connection that matter more than we think for our health and happiness. Epley’s book is the hopeful wake-up call we all need to feel better in our increasingly disconnected world.” —Laurie Santos, Chandrika and Ranjan Tandon Professor of Psychology at Yale University and host of The Happiness Lab podcast

“Brilliant, eye-opening, and deeply practical, A Little More Social will change how you think about everyday connection. Nick Epley reveals why we so often hold back from the very social connections that would make us happier and healthier—and how tiny, intentional choices can transform our daily lives. A Little More Social is smart, surprising, and brimming with insights about how to reach out, overcome our self-imposed walls, and rediscover the joy of being human.” — Sonja Lyubomirsky, Distinguished Professor of Psychology, University of California, Riverside, and author of The How of Happiness and How to Feel Loved

“In A Little More Social, world-renowned behavioral scientist Nicholas Epley masterfully blends cutting-edge research with unforgettable stories to reveal how small acts of connection can make your life richer and happier. This brilliant, humane, and inspiring book will forever change how you see and reach out to other people.” —Katy Milkman, author of How to Change

“With science-backed research, Epley offers fresh insights into the causes of our self-constructed barriers and provides commonsense and applicable ways to break them down.” Booklist

About

We know that social connection enriches our lives—so why do we hesitate to connect?

“One of those rare books that might actually change your life.” —Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness


There is a paradox at the core of human life. We are a highly social species uniquely equipped to connect with other people and doing so is better for us. Yet we so often choose to be unsocial. We avoid talking to the stranger who sits next to us. We struggle to move beyond small talk with an acquaintance. We are reluctant to express our gratitude to people we appreciate. Every day, we avoid opportunities to connect with strangers, neighbors, colleagues, friends, and family. By missing those moments, we miss out on all the benefits of a more social life—one that is happier and healthier for everyone.

University of Chicago psychologist and author of Mindwise, Nicholas Epley has spent his career studying the way we connect, and he has found that our social fears often keep us from reaching out. But Epley shows us how to seize the small moments with insights such as:

  • Social connection is a choice we make based on expectations about how others will respond to us—expectations that tend to be overly pessimistic.
  • Introverts and extroverts alike benefit from choosing to be a little more social.
  • Mistaken expectations can cause us to avoid interacting in ways that create strong connections—such as having a conversation—in favor of less satisfying interactions—such as social media or texting.
  • While many books promise one big fix, making a habit of small connections is much more likely to improve your life.
  • The habits and practices that Epley advocates are approachable. The beauty of this book is that small acts have an outsized impact on the most important parts of our lives.

Bridging the gap between two people is easier than we think, and success more likely, if we choose to be a little more social.

Excerpt

1

Homo Socialis

No enjoyment equals the satisfaction we receive from the company of those we love and esteem; as the greatest of all punishments is to be oblig’d to pass our lives with those we hate or contemn.

—David Hume, A Treatise of Human Nature

In February 2022, a life-threatening storm sent police in Prestino, Italy, to check on Marinella Beretta’s “small home in the midst of myriad other houses.” Marinella was home, but the police were too late. Her withered skeleton was sitting at the kitchen table. Some other risk had taken her life more than two years earlier.

Marinella died not only completely alone but also completely unnoticed since her neighbors last reported seeing her in September 2019. No family had come or called to check on her. No friends emailed to find out why she didn’t show up for some event or another. Marinella had lived so independently that nobody noticed her absence anywhere, in any capacity, for more than two years. “The mystery of Marinella’s invisible life behind the closed gate of her cottage teaches us a terrible lesson,” reported the Italian newspaper Il messaggero. “The true sadness isn’t that others didn’t notice her death. It’s that they didn’t realize that Marinella Beretta was alive.”

It’s hard to imagine that someone could die so completely alone in today’s world, but it’s nearly impossible to imagine it happening at almost any previous point in human history. Daily life for our ancestors was, by necessity, deeply social. People lived most moments of their entire lives surrounded by family and neighbors, whether they wanted to or not. Simply staying alive required routine interaction, bound together not by impersonal exchanges of money but by the social threads of reciprocity. You scratch my back and I’ll scratch yours; an eye for an eye, a tooth for a tooth. Life wasn’t easy, but you didn’t die unnoticed at your kitchen table.

Times have changed. Thanks to countless technological advances, we are now more independent, and spending more time by ourselves, than ever before. The number of people living alone in the United States, for instance, has more than tripled over the last century, from 7.7 percent in 1940 to 27.7 percent in 2020. In many parts of the world, you could wake up alone in your home on any given day, eat breakfast bought online and delivered touch-free to your doorstep, entertain yourself by surfing the internet or watching television, go wherever you want in your car or on public transportation, and pay for whatever you need with a credit card, all without ever having to actually talk to another human being. No back-scratching required.

The benefits of independence are instantly obvious: You can live where you want, do what you want, and avoid almost any interaction you don’t want. The cost of independence is that we can now choose to live our lives feeling more isolated and alone than was likely at any point in human history. According to the British historian Fay Bound Alberti, descriptions of loneliness as we think of it today didn’t show up in English-language books until the early 1800s but have been skyrocketing ever since. Even the meaning of loneliness seems to have evolved over time. Before 1800, Alberti finds, the rarely used terms “lonely” and “loneliness” were generally used to describe the physical state of being alone rather than the psychological state of feeling disconnected. Although it’s possible that English speakers before 1800 were somehow unable to feel lonely, that seems preposterously unlikely to me. More likely is that it was such a rare experience that people didn’t write about it.

Not so today. Loneliness is now such a popular concept that dictionaries provide not just one definition but two, including both the traditional meaning that psychologists refer to as social isolation and the more modern psychological state of feeling disconnected. In 2023, the U.S. surgeon general declared loneliness an epidemic. Roughly 45 percent of Americans in 2018 reported experiencing some degree of loneliness on a regular basis, and 58 percent reported feeling that they always or sometimes feel as if nobody knows them well. This was even before the COVID-19 pandemic forced many into isolation, an event that seemed to impact loneliness among younger Americans the most. A survey of nearly twenty-five hundred Americans conducted late in 2021 found that 79 percent of people aged eighteen to twenty-four reported feeling lonely to some extent compared with only 41 percent of seniors aged sixty-six and older, a flip in the typical demographic patterns of older people being lonelier observed before the pandemic. One study comparing scores on the gold standard used by psychologists—the UCLA Loneliness Scale—found a steady increase in loneliness among young adults since it was first used in 1974, an increase that is roughly comparable in statistical terms to having the height of the average person increase by three inches over the last four decades. Whether you’d call an increase of three inches over that time period a tallness epidemic might be open to debate, but you’d definitely notice that “kids these days” were towering over their parents.

Your Stone Age brain wasn’t built for this. It’s impossible to understand the full cost of making mistakes in our social lives without understanding how deeply sociality is woven into the fabric of our being. From serving as a basic need on par with eating and drinking to shaping our brain size to determining our self-esteem and sense of identity, social connection is the stitching that holds our lives, and our societies, together. We are Homo socialis.

Social Needs

That loneliness feels painful tells us something very basic about what we need to survive and thrive. Our bodies, after all, aren’t in the habit of sending us spam messages. When we’re feeling good, that’s a signal that something is going well and maybe should be done more often. When we’re feeling terrible, that’s a signal that something is wrong and probably needs to be changed. The reason drinking a tall glass of water when you’re thirsty feels great is the same reason a big hug from a good friend when you’re sad feels great: It’s your brain’s reward system telling you that this is a good thing. This is why the opposite of loneliness feels like happiness.

The reason our brains are built to work this way is fairly obvious. For most of human history, being alone or ostracized for any meaningful length of time was essentially a death sentence. Those capable of maintaining strong social connections were likely to both live longer and pass on these cooperative traits by having more children. Even Darwin recognized the evolutionary value of prosociality, noting that “selfish and contentious people will not cohere, and without coherence nothing can be effected.” Indeed, survey results indicate that people who are consistently selfish even today also make less money and have fewer children. Put simply, a human brain that makes social connection a top priority survives longer and succeeds better than one that does not.

For much of the twentieth century, though, psychologists failed to recognize social connection as a basic human need, treating it instead as a luxury good or as sentimental baggage that distracted us from really important needs like eating and sex. Abraham Maslow, a psychologist best known for his theory that motivation operates on a “hierarchy of needs,” designated belonging as a mid-level need in his hierarchy that we cared about only after we felt safe and well fed, relegating it to bronze-level status in motivation’s Olympics. Behaviorists in the early twentieth century went even further, speculating that children cry for their mothers not because they need social connection but because they need something else, like food or warmth. They even speculated that a perfect child could be raised alone in a box as long as it was kept comfortable and well fed, without ever requiring human contact.

Nonsense. These theories were disproven by scientists the moment they were actually tested. The opening sentence of one review paper from 1976—just over thirty years after Maslow published his theory—describes the situation as an “interesting paradox”: “The theory is widely accepted, but there is little research evidence to support it.” The authors later clarify that by “little research evidence” they really meant “no evidence.” Although Maslow was right to note that our needs go far beyond the basics of sex and sustenance, we don’t seem to pursue them in the ordered or hierarchical fashion he suggests, but rather pursue a small set of fundamental needs on an as-required basis.

There’s no better illustration of the simultaneous pursuit of basic needs than the image below of a young rhesus macaque acrobatically clinging to its soft and warm “cloth mother” while feeding from the cold steel of its “wire mother.” This image comes from Harry Harlow’s famous research on the importance of love. Harlow found that young rhesus monkeys raised with a “wire mother” that provided food, but no physical sense of love or connection, didn’t grow up to live happily ever after but rather withered away and died young. You can hear Harlow’s contempt for the psychological theories of the time in his summary of his own work: “It takes more than a baby and a box to make a normal monkey.” It certainly takes more than a baby and a box to raise a normal human being, as Harlow’s contemporary John Bowlby observed. His study of perfectly well-fed orphans who were nevertheless wasting away in cribs untouched and alone during World War II found that many were “gravely damaged for life.”

Our social needs don’t end after infancy. You can feel their fundamental importance in the voice of a financially stable but desperately lonely woman quarantining alone after a divorce at the start of the COVID-19 pandemic: “I had a home, money, an isolated location to quarantine—I was safe by every measure. But my partner, who promised to protect me and our children, had disappeared overnight. [My friends] wept with me on the phone, but I woke up every day facing the fear and pain on my own. I decided not to drink, . . . but I also found it hard to eat. Within weeks I had shed 20 pounds.” Desperately wanting to connect can keep you from having much interest in eating.

You can also see the importance of social needs in our neural architecture, where the drive to connect with others relies on the same reward structures as the drive to eat, sleep, or have sex. Your brain’s signal for craving friends is the same as its signal for craving food. What’s more, the system that governs your drive to connect is the same system targeted by highly addictive drugs like heroin, cocaine, and fentanyl. It’s often said that love is a drug, but that’s just a metaphor. The literal truth is that some drugs are addictive because they make you feel like being loved.

You can even count the importance of social needs by tallying up the successes of hundreds of men who participated in the Study of Adult Development, a longitudinal study that followed hundreds of Harvard sophomores for their entire lives starting in 1938. The goal was to identify the traits that would create good leaders. The researchers who created this study had not even considered that relationships might be important for much of anything, and included these social variables only as an afterthought. The social variables, however, ended up being the strongest predictors of flourishing throughout life, more important than income, occupational success, and both physical and mental health. George Vaillant, the researcher in charge of the study for more than forty years, summarized its primary findings quite simply: “The only thing that really matters in life are your relationships with other people.”

Social Brains

Human connection may be a core need, but that doesn’t mean it’s easy to satisfy. People are complicated. They are wonderful sources of support in some moments but sources of intense pain in others. Managing relationships is a complicated coordination game requiring us to stay attuned to the thoughts, feelings, and beliefs of everyone from family members and friends to acquaintances and strangers. As the comedian Jim Gaffigan joked in a way that every parent can appreciate, “Other people’s children’s birthday parties are the most joyful events you will ever resent having to attend.” Keeping track of whom to trust, whom to cooperate with, who said what, who knows what, who did what, is all—to put it mildly—extremely complicated.

Our brains reflect this complexity. In fact, the human brain stands out in the animal kingdom for its relatively gigantic neocortex, the fat part of your brain just above your eyes right where the band of your hat would sit. These additional neurons are very costly, lengthening pregnancy and dependency in development. This additional brainpower gives us sophisticated social thinking, which is one attribute—possibly the attribute—that sets us apart from our nearest primate relatives. In one especially ambitious experiment, researchers compared the intellectual performance of 105 human toddlers with that of 106 adult chimpanzees and 32 adult orangutans on what amounts to two different IQ tests. One was a physical IQ test that involved reasoning about objects, such as being able to keep track of where a reward is located in a shell game. The other was a social IQ test that involved reasoning about other minds, such as tracking another’s gaze to monitor what they’re thinking, or learning by watching someone complete a task. The results were clear. When it came to reasoning about physical objects, the human toddlers were neck and neck with the chimpanzees and orangutans, getting around 70 percent of the questions right. But when it came to social intelligence, the human toddlers crushed the primate competition, getting around 80 percent of the social IQ questions right compared with only around 40 percent for the chimps and orangutans. If you reach for a glass of water in front of a human toddler and miss it, the child is capable of reading your mind to know that you wanted a glass of water, and can even hand it to you if you don’t pick it up yourself. You can miss a glass of water in front of a chimpanzee all day long, and they will do almost nothing.

Homo sapiens means “wise hominin,” but this translation doesn’t tell us what human beings are uniquely wise about. We’re uniquely wise about other people.

Author

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Nicholas Epley is the John Templeton Keller Distinguished Service Professor of Behavior Science, and Director of the Roman Family Center for Decision Research, at the University of Chicago Booth School of Business. He studies social cognition—how thinking people think about other thinking people—to understand why smart people so routinely misunderstand each other.  He teaches an ethics and wellbeing course to MBA students called Designing a Good Life. His research has been featured by the New York Times, Wall Street Journal, CNN, Wired, and National Public Radio, among many others, and has been funded by the National Science Foundation and the Templeton Foundation.  He has been awarded the 2008 Theoretical Innovation Award from the Society for Personality and Social Psychology, the 2011 Distinguished Scientific Award for Early Career Contribution to Psychology from the American Psychological Association, the 2015 Book Prize for the Promotion of Social and Personality Science, and the 2018 Career Trajectory Award from the Society for Experimental Social Psychology.  Epley was named a "professor to watch" by the Financial Times, one of the "World's Best 40 under 40 Business School Professors" by Poets and Quants, and one of the 100 Most Influential in Business Ethics by Ethisphere.  He is the author of Mindwise: How We Understand What Others Think, Believe, Feel, and Want (2014), and A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection (2026). View titles by Nicholas Epley

Praise

“Nicholas Epley’s work is brilliant, fascinating and—particularly now—vitally important. Why do we, the most social species, often choose silence over connection? In A Little More Social, Epley shows us that our happiness, health, and longevity hinge on human connection—even though we underestimate the power of simply saying hello. Drawing on a decade of groundbreaking research and personal stories, Epley demonstrates how small acts of connection create profound results. Everyone should read this beautiful book—and learn to use the transformative power of reaching out to build a more meaningful life.” —Charles Duhigg, New York Times bestselling author of Supercommunicators and The Power of Habit

A Little More Social explores the power and promise of the human connections that most of us never make—but could make so easily if we just opened our eyes. This is the eye-opener. Insightful, engaging, scientifically grounded and beautifully written, A Little More Social is one of those rare books that might actually change your life.” —Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness

“I love this book! Truly, A Little More Social might change your life. A manifesto for our time, it explains why so many of us are substituting typing for talking, solitude for socializing, and one-to-many posting for one-on-one conversation. Beautifully written, meticulously crafted, and winningly earnest. It’s a masterclass in social connection!” —Angela Duckworth, New York Times bestselling author of Grit

"We all know to beware of what we wish for, but Epley shows that the opposite may also be true: beware of what you don’t wish for, because you could be missing out on deep satisfaction. It’s a profound insight from an expert on what we don’t know about ourselves, and is particularly timely in an age of increasing isolation. This book promises much happiness at a small personal cost." —Steven Pinker, Johnstone Professor of Psychology at Harvard University and author of When Everyone Knows That Everyone Knows…

"Elegantly written and backed with actionable tips, A Little More Social is an essential guide for finding the tiny moments of connection that matter more than we think for our health and happiness. Epley’s book is the hopeful wake-up call we all need to feel better in our increasingly disconnected world.” —Laurie Santos, Chandrika and Ranjan Tandon Professor of Psychology at Yale University and host of The Happiness Lab podcast

“Brilliant, eye-opening, and deeply practical, A Little More Social will change how you think about everyday connection. Nick Epley reveals why we so often hold back from the very social connections that would make us happier and healthier—and how tiny, intentional choices can transform our daily lives. A Little More Social is smart, surprising, and brimming with insights about how to reach out, overcome our self-imposed walls, and rediscover the joy of being human.” — Sonja Lyubomirsky, Distinguished Professor of Psychology, University of California, Riverside, and author of The How of Happiness and How to Feel Loved

“In A Little More Social, world-renowned behavioral scientist Nicholas Epley masterfully blends cutting-edge research with unforgettable stories to reveal how small acts of connection can make your life richer and happier. This brilliant, humane, and inspiring book will forever change how you see and reach out to other people.” —Katy Milkman, author of How to Change

“With science-backed research, Epley offers fresh insights into the causes of our self-constructed barriers and provides commonsense and applicable ways to break them down.” Booklist