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The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

Author G. Richard Shell, Mario Moussa
Paperback
$19.00 US
Penguin Adult HC/TR | Penguin Books
On sale Dec 30, 2008 | 320 Pages | 9780143114048
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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
G. Richard Shell is a management professor at the University of Pennsylvania’s Wharton School and creator of its popular Success Course. His previous books include Bargaining for Advantage and, with Mario Moussa, The Art of Woo. He lives near Philadelphia.

Visit www.grichardshell.com. View titles by G. Richard Shell
Mario Moussa View titles by Mario Moussa

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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

Author

G. Richard Shell is a management professor at the University of Pennsylvania’s Wharton School and creator of its popular Success Course. His previous books include Bargaining for Advantage and, with Mario Moussa, The Art of Woo. He lives near Philadelphia.

Visit www.grichardshell.com. View titles by G. Richard Shell
Mario Moussa View titles by Mario Moussa

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