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Attensity!

A Manifesto of the Attention Liberation Movement

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Hardcover
$30.00 US
On sale Jan 20, 2026 | 256 Pages | 9798217086153

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A rallying cry to fight the commodification of human attention, with the tools we need to reclaim our humanity, by a group of writers, artists, and activists in the vanguard of the movement

“A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call


We all feel it: something is seriously wrong. Our attention—that essential ability to give our minds and senses to the world—is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold—and shaking the foundations of our democracy.

To push back against this “human fracking,” we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries—theaters and museums, houses of worship, dance parties—where together we can take refuge from the frackers. Attention Activism takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing.

Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity! calls on us to come together to defeat the greedy dehumanizing forces of brute instrumentalization—and re-enchant the world.
© Leo Burnett
The Friends of Attention is a collective of activists, artists, and thinkers. Three editors and long-standing "Friends" helped Attensity! take shape: D. Graham Burnett is the Henry Charles Lea Professor of history of science at Princeton University. Alyssa Loh, a filmmaker, co-directed the short film “Twelve Theses on Attention.” Peter Schmidt is the Program Director of the Strother School of Radical Attention. View titles by The Friends of Attention

What's Attensity! about?

Classroom Activities for Attensity!

Classroom activities supplement discussion and traditional lessons with group projects and creative tasks. Can be used in pre-existing units and lessons, or as stand-alone.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)

About

A rallying cry to fight the commodification of human attention, with the tools we need to reclaim our humanity, by a group of writers, artists, and activists in the vanguard of the movement

“A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call


We all feel it: something is seriously wrong. Our attention—that essential ability to give our minds and senses to the world—is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold—and shaking the foundations of our democracy.

To push back against this “human fracking,” we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries—theaters and museums, houses of worship, dance parties—where together we can take refuge from the frackers. Attention Activism takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing.

Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity! calls on us to come together to defeat the greedy dehumanizing forces of brute instrumentalization—and re-enchant the world.

Author

© Leo Burnett
The Friends of Attention is a collective of activists, artists, and thinkers. Three editors and long-standing "Friends" helped Attensity! take shape: D. Graham Burnett is the Henry Charles Lea Professor of history of science at Princeton University. Alyssa Loh, a filmmaker, co-directed the short film “Twelve Theses on Attention.” Peter Schmidt is the Program Director of the Strother School of Radical Attention. View titles by The Friends of Attention

Media

What's Attensity! about?

Guides

Classroom Activities for Attensity!

Classroom activities supplement discussion and traditional lessons with group projects and creative tasks. Can be used in pre-existing units and lessons, or as stand-alone.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)