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    Jeff Bezos and the Rise of Amazon.com

    Author Richard L. Brandt
    Ebook
    Penguin Adult HC/TR | Portfolio
    On sale Oct 27, 2011 | 240 Pages | 9781101516232
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    Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

    Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

    Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

    • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
    • Why Amazon zealously guards some patents yet freely shares others.
    • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
    • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
    • Where the company is headed next.

      Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

    Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known in the technology community as a former correspondent for Businessweek, where he won a National Magazine Award. He is also the author of The Google Guys about the founders of Google. He lives in San Francisco. View titles by Richard L. Brandt
    “Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
    —Stephen Leeb, author of The Oil Factor and Red Alert

    “Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
    —Management Today

    About

    Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

    Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

    Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

    • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
    • Why Amazon zealously guards some patents yet freely shares others.
    • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
    • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
    • Where the company is headed next.

      Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

    Author

    Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known in the technology community as a former correspondent for Businessweek, where he won a National Magazine Award. He is also the author of The Google Guys about the founders of Google. He lives in San Francisco. View titles by Richard L. Brandt

    Praise

    “Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
    —Stephen Leeb, author of The Oil Factor and Red Alert

    “Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
    —Management Today

    Additional formats

    Other Books by this Author

    • The Google Guys
      The Google Guys
      Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin
      Richard L. Brandt
      9781591844129
      $24.00 US
      Paperback
      Portfolio
      Jun 28, 2011
    • The Google Guys
      The Google Guys
      Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin
      Richard L. Brandt
      9781591844129
      $24.00 US
      Paperback
      Portfolio
      Jun 28, 2011

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