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The Complete Idiot's Guide to Memes

Find Out What Makes an Idea Catch On

Author Damon Brown, John Gunders Ph.D.
Ebook
DK. | DK
On sale Oct 05, 2010 | 336 Pages | 9781101444047
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The ways of memes.

Memes are "viruses of the mind"—symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.

• First book to cover all types of memes, including viral memes in the digital age
• Features the Most Influential Memes in History and the Ten Biggest Internet Memes
Damon Brown is a freelance writer who has contributed to more than 50 publications and covers technology for Playboy, WIRED, and Sync. He also writes for the music publications SPIN and The Source. View titles by Damon Brown
John Gunders Ph.D. View titles by John Gunders Ph.D.

About

The ways of memes.

Memes are "viruses of the mind"—symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.

• First book to cover all types of memes, including viral memes in the digital age
• Features the Most Influential Memes in History and the Ten Biggest Internet Memes

Author

Damon Brown is a freelance writer who has contributed to more than 50 publications and covers technology for Playboy, WIRED, and Sync. He also writes for the music publications SPIN and The Source. View titles by Damon Brown
John Gunders Ph.D. View titles by John Gunders Ph.D.

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