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Defy

The Power of No in a World That Demands Yes

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NATIONAL BESTSELLER • Axiom Business Book Award Gold Medalist • A Next Big Idea Club Must-Read • A Financial Times Best Business Book of the Month

“Dr. Sunita Sah brilliantly reframes our understanding of defiance—from an act of mere rebellion to a vital tool for personal growth and social change.”—Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

“A powerful book. If you’ve ever compromised your principles to please others, Defy will give you the will—and skill—to stand up for yourself.”—Adam Grant, #1 New York Times bestselling author of Think Again


The definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a “True No.”

Why is it so hard to stand up to authority, even when we know something’s wrong?

Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Analyzing cases ranging from corporate corruption and sexual abuse to everyday acquiescence at work, the doctor’s office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.

With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.
Sunita Sah, MD, PhD, MBA is an award-winning professor and organizational psychologist who has spent over a decade conducting groundbreaking research on advisor-advisee relationships, trust, conflicts of interest, disclosure, and compliance. She teaches business and healthcare students at Cornell University and Cambridge University and served as a commissioner on the National Commission of Forensic Science. A trained physician, Dr. Sah practiced medicine in the United Kingdom before embarking on her academic career. Her research has been published in top academic journals in management, medicine, economics, and psychology as well was The New York Times, The New Yorker, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York. View titles by Dr. Sunita Sah

About

NATIONAL BESTSELLER • Axiom Business Book Award Gold Medalist • A Next Big Idea Club Must-Read • A Financial Times Best Business Book of the Month

“Dr. Sunita Sah brilliantly reframes our understanding of defiance—from an act of mere rebellion to a vital tool for personal growth and social change.”—Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

“A powerful book. If you’ve ever compromised your principles to please others, Defy will give you the will—and skill—to stand up for yourself.”—Adam Grant, #1 New York Times bestselling author of Think Again


The definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a “True No.”

Why is it so hard to stand up to authority, even when we know something’s wrong?

Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Analyzing cases ranging from corporate corruption and sexual abuse to everyday acquiescence at work, the doctor’s office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.

With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.

Author

Sunita Sah, MD, PhD, MBA is an award-winning professor and organizational psychologist who has spent over a decade conducting groundbreaking research on advisor-advisee relationships, trust, conflicts of interest, disclosure, and compliance. She teaches business and healthcare students at Cornell University and Cambridge University and served as a commissioner on the National Commission of Forensic Science. A trained physician, Dr. Sah practiced medicine in the United Kingdom before embarking on her academic career. Her research has been published in top academic journals in management, medicine, economics, and psychology as well was The New York Times, The New Yorker, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York. View titles by Dr. Sunita Sah

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