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Ogilvy on Advertising

Author David Ogilvy
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Paperback
$30.00 US
Knopf | Vintage
On sale Mar 12, 1985 | 224 Pages | 9780394729039
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David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:

How to get a job in advertising
How to run an advertising agency
How to choose an agency for your product
How to create advertising that makes the cash register ring
Twelve kinds of TV commercials that sell and four that don't

And many other secrets and techniques you'll need to succeed in numerous facets of the industry.
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man. View titles by David Ogilvy

About

David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:

How to get a job in advertising
How to run an advertising agency
How to choose an agency for your product
How to create advertising that makes the cash register ring
Twelve kinds of TV commercials that sell and four that don't

And many other secrets and techniques you'll need to succeed in numerous facets of the industry.

Author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man. View titles by David Ogilvy

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