0
    • Elementary Secondary Higher Ed Common Reads
    0 0
    Download high-resolution image

    Graphic Artists Guild Handbook, 17th Edition

    Pricing & Ethical Guidelines

    Author The Graphic Artists Guild
    Foreword by Debbie Millman
    Ebook
    The MIT Press
    On sale Dec 02, 2025 | 504 Pages | 9780262382519
    Add to cart Add to list Exam Copies

    See Additional Formats
    The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues—in a new, updated edition with essential information on AI, NFTs, social media, and more.

    For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and print media landscape, the need for up-to-date information on business, ethical, technical, and legal issues is greater than ever.

    The content of the 17th Edition has been updated and expanded to create a resource that is relevant to how graphic artists work today:
    • New content addressing generative AI and ways to protect your work.
    • How to develop a business plan.
    • A new section on non-fungible tokens (NFTs) and how artists are using them to maximize their income.
    • The addition of the following sub-disciplines: public art, mural art, and social media design & marketing.
    • Realistic pricing guidelines to help the self-employed create a sustainable livelihood and plan for times of economic uncertainty.
    • Current U.S. salary information and freelance rates by discipline.
    • Up-to-date copyright registration information, including an explanation of the Copyright Claims Board and how to use it.
    • Model contracts and forms to adapt to your specific needs.
    • Eight new interviews with diverse and self-employed graphic artists.
    • A QR code to access future updates that will be available on the Graphic Artists Guild website.

    This new robust edition also includes a dedication to industry legend Cheryl D. Miller and a foreword by industry luminary Debbie Millman, best known as the host of the podcast Design Matters, along with a wealth of contributing writers who offer tips on and insight into today’s most pressing topics.
    Table of Contents
    Running a Successful Graphic Arts Business
    CHAPTER 1: Essential Business Practices
    The Nature of the Business, Pricing Your Services, Negotiating & Evaluating the Terms of an Offer...
    CHAPTER 2: Professional Relationships
    Illustrator Professional Relationships, Graphic Designer Professional Relationships...
    CHAPTER 3: Professional Issues
    Employment Issues, Self-Employment Issues, Entrepreneurial Issues...
    CHAPTER 4: Maximizing Income
    Self-Promotion & Marketing, Creating Multiple Revenue Streams, Sell Reuse Rights, License Your Art, Market Your Art...

    Salaries, Pricing Guidelines, & Trade Practices
    CHAPTER 5: Graphic Design
    State of the Industry, Impact of Generative AI on the Profession, Graphic Design Salaries, Freelance Graphic Design, Corporate Graphic Design...
    CHAPTER 6: Web/Interactive Design
    The Digital Marketplace, Impact of Generative AI on the Profession, Salaries, Designing for Interactive Media...
    CHAPTER 7: Illustration
    Impact of Generative AI on the Profession, Trends in Illustration, Illustration Salaries...
    CHAPTER 8: Cartooning & Comics
    Magazine Cartooning, EDITORIAL CARTOONING, Comics Journalism, Comics for Business, Syndication...
    CHAPTER 9: Animation & Motion
    Impact of Generative AI on the Profession, Animation, Video Game Art, Motion Graphics Design, Motion Illustration...
    CHAPTER 10: Surface Pattern Design
    Types of Designers Defined, The Role of Surface Pattern Designers, Trends & Color Forecasting, The Design Process...

    Protecting Your Business & Intellectual Property
    CHAPTER 11: Legal Rights & Issues
    The Graphic Artists Guild, United States Copyright Law, Copyright Limitations, Work Made for Hire, State Laws Extending Copyright Protection...
    CHAPTER 12: Standard Contracts & Business Tools
    The Importance of Contracts, Seven Basic Types of Contracts, What a Contract Should Include, Using Contracts, Negotiation...

    Successfully Applying Practices
    ADAM KRUVAND Creating a Niche by Pushing the Limits of Technology
    TERRENCE MOLINE Challenging African American Designers
    TAMISHA ANTHONY Sharing the Joy of Creativity & Black History
    TABBY AUSLANDER Deaf Blue Cats Web & Art Services: Breaking the Sound Barrier
    DEROY PERAZA & JULIA ZELTZER Refugees Using Design to Build a More Equitable Society
    ELIZABETH SILVER A Business Patterned for Success
    BECCA CLASON Bringing Letters to Life with Stop-Motion Magic
    SUE JENKINS Holding Herself in Readiness & Saying Yes

    Resources & References
    Recommended Books, Relevant Publications, Industry Directories, Promotion & Marketing Resources, Employment & Freelance Opportunities, Organizations, Conferences, Trade Shows, & Merchandise Markets, Online Classes & Courses, Informative Websites & Blogs
    APPENDIX: Contracts & Forms, Generative-AI Clause, Cease and Desist Letter, Artist–Agent Agreement, Artwork Inventory Form, All-Purpose Purchase Order, Nondisclosure Agreement for Submitting Ideas, Work Change Order Form, Licensing Agreement (Short Form), Licensing Agreement (Long Form), Graphic Designer’s Estimate & Confirmation Form, Noncompetition Clause, Graphic Designer’s Invoice, Service Retainer Agreement, Digital Media Invoice, Website Design & Maintenance Order Form, Magazine Purchase Order for Commissioned Illustration, Illustrator’s Estimate & Confirmation Form, All-Purpose Illustrator’s Letter of Agreement, Illustrator’s Release Form for Models, Illustrator’s Invoice, Surface Pattern Designer–Agent Agreement, Surface Pattern Designer’s Estimate & Confirmation Form, Surface Pattern Designer’s Holding Form, Surface Pattern Designer’s Invoice
    The Graphic Artists Guild is a membership organization of creative professionals working in the graphic arts fields.
    The Graphic Artists Guild View titles by The Graphic Artists Guild

    About

    The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues—in a new, updated edition with essential information on AI, NFTs, social media, and more.

    For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and print media landscape, the need for up-to-date information on business, ethical, technical, and legal issues is greater than ever.

    The content of the 17th Edition has been updated and expanded to create a resource that is relevant to how graphic artists work today:
    • New content addressing generative AI and ways to protect your work.
    • How to develop a business plan.
    • A new section on non-fungible tokens (NFTs) and how artists are using them to maximize their income.
    • The addition of the following sub-disciplines: public art, mural art, and social media design & marketing.
    • Realistic pricing guidelines to help the self-employed create a sustainable livelihood and plan for times of economic uncertainty.
    • Current U.S. salary information and freelance rates by discipline.
    • Up-to-date copyright registration information, including an explanation of the Copyright Claims Board and how to use it.
    • Model contracts and forms to adapt to your specific needs.
    • Eight new interviews with diverse and self-employed graphic artists.
    • A QR code to access future updates that will be available on the Graphic Artists Guild website.

    This new robust edition also includes a dedication to industry legend Cheryl D. Miller and a foreword by industry luminary Debbie Millman, best known as the host of the podcast Design Matters, along with a wealth of contributing writers who offer tips on and insight into today’s most pressing topics.

    Table of Contents

    Table of Contents
    Running a Successful Graphic Arts Business
    CHAPTER 1: Essential Business Practices
    The Nature of the Business, Pricing Your Services, Negotiating & Evaluating the Terms of an Offer...
    CHAPTER 2: Professional Relationships
    Illustrator Professional Relationships, Graphic Designer Professional Relationships...
    CHAPTER 3: Professional Issues
    Employment Issues, Self-Employment Issues, Entrepreneurial Issues...
    CHAPTER 4: Maximizing Income
    Self-Promotion & Marketing, Creating Multiple Revenue Streams, Sell Reuse Rights, License Your Art, Market Your Art...

    Salaries, Pricing Guidelines, & Trade Practices
    CHAPTER 5: Graphic Design
    State of the Industry, Impact of Generative AI on the Profession, Graphic Design Salaries, Freelance Graphic Design, Corporate Graphic Design...
    CHAPTER 6: Web/Interactive Design
    The Digital Marketplace, Impact of Generative AI on the Profession, Salaries, Designing for Interactive Media...
    CHAPTER 7: Illustration
    Impact of Generative AI on the Profession, Trends in Illustration, Illustration Salaries...
    CHAPTER 8: Cartooning & Comics
    Magazine Cartooning, EDITORIAL CARTOONING, Comics Journalism, Comics for Business, Syndication...
    CHAPTER 9: Animation & Motion
    Impact of Generative AI on the Profession, Animation, Video Game Art, Motion Graphics Design, Motion Illustration...
    CHAPTER 10: Surface Pattern Design
    Types of Designers Defined, The Role of Surface Pattern Designers, Trends & Color Forecasting, The Design Process...

    Protecting Your Business & Intellectual Property
    CHAPTER 11: Legal Rights & Issues
    The Graphic Artists Guild, United States Copyright Law, Copyright Limitations, Work Made for Hire, State Laws Extending Copyright Protection...
    CHAPTER 12: Standard Contracts & Business Tools
    The Importance of Contracts, Seven Basic Types of Contracts, What a Contract Should Include, Using Contracts, Negotiation...

    Successfully Applying Practices
    ADAM KRUVAND Creating a Niche by Pushing the Limits of Technology
    TERRENCE MOLINE Challenging African American Designers
    TAMISHA ANTHONY Sharing the Joy of Creativity & Black History
    TABBY AUSLANDER Deaf Blue Cats Web & Art Services: Breaking the Sound Barrier
    DEROY PERAZA & JULIA ZELTZER Refugees Using Design to Build a More Equitable Society
    ELIZABETH SILVER A Business Patterned for Success
    BECCA CLASON Bringing Letters to Life with Stop-Motion Magic
    SUE JENKINS Holding Herself in Readiness & Saying Yes

    Resources & References
    Recommended Books, Relevant Publications, Industry Directories, Promotion & Marketing Resources, Employment & Freelance Opportunities, Organizations, Conferences, Trade Shows, & Merchandise Markets, Online Classes & Courses, Informative Websites & Blogs
    APPENDIX: Contracts & Forms, Generative-AI Clause, Cease and Desist Letter, Artist–Agent Agreement, Artwork Inventory Form, All-Purpose Purchase Order, Nondisclosure Agreement for Submitting Ideas, Work Change Order Form, Licensing Agreement (Short Form), Licensing Agreement (Long Form), Graphic Designer’s Estimate & Confirmation Form, Noncompetition Clause, Graphic Designer’s Invoice, Service Retainer Agreement, Digital Media Invoice, Website Design & Maintenance Order Form, Magazine Purchase Order for Commissioned Illustration, Illustrator’s Estimate & Confirmation Form, All-Purpose Illustrator’s Letter of Agreement, Illustrator’s Release Form for Models, Illustrator’s Invoice, Surface Pattern Designer–Agent Agreement, Surface Pattern Designer’s Estimate & Confirmation Form, Surface Pattern Designer’s Holding Form, Surface Pattern Designer’s Invoice

    Author

    The Graphic Artists Guild is a membership organization of creative professionals working in the graphic arts fields.
    The Graphic Artists Guild View titles by The Graphic Artists Guild

    Additional formats

    Other Books by this Author

    Related Articles

    Subscribe

    Penguin Random House Higher Education

    © 2025 Penguin Random House

    Back to Top
    0
    Wish List (0)