Acknowledgments xi
1 Introduction 1
2 What Is Rationality and What Is the Evidence for It? 23
3 The Case for Bounded Rationality 109
4 Behavioral Models of Heuristics-Based Choice 169
5 Kahneman and Tversky's Research Program on Heuristics and Biases 265
6 The Fast and Frugal Heuristics Research Program 305
7 Philosophical Foundations 341
8 Optimal Taxation and Regulation in Behavioral Economics 374
9 Libertarian Paternalism in Theory 403
10 Libertarian Paternalism in Practice 423
11 Epilogue 443
Notes 445
References 455
Index 503