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Drunk Tank Pink

And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Author Adam Alter
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Paperback
$18.00 US
On sale Feb 25, 2014 | 272 Pages | 9780143124931

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A New York Times bestseller! 

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day


Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.
© John Fitzgerald
Adam Alter is an assistant professor at New York University’s Stern School of Business. His work has been featured in the New York Times, the Economist, the Huffington Post, Wired, Slate, the Atlantic, and the Wall Street Journal, among other major publications. He lives in New York City. View titles by Adam Alter

About

A New York Times bestseller! 

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day


Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

Author

© John Fitzgerald
Adam Alter is an assistant professor at New York University’s Stern School of Business. His work has been featured in the New York Times, the Economist, the Huffington Post, Wired, Slate, the Atlantic, and the Wall Street Journal, among other major publications. He lives in New York City. View titles by Adam Alter

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