Googled

The End of the World As We Know It

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Paperback
$24.00 US
On sale Oct 26, 2010 | 432 Pages | 978-0-14-311804-6
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle


Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
© Courtesy of the author
Ken Auletta inaugurated the Annals of Communications column and profiles for The New Yorker in 1992. This is his thirteenth book. Five of his previous books were national bestsellers, including Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street: The Fall of The House of Lehman, and Googled: The End of the World as We Know It. He lives in Manhattan with his wife. View titles by Ken Auletta

About

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle


Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

Author

© Courtesy of the author
Ken Auletta inaugurated the Annals of Communications column and profiles for The New Yorker in 1992. This is his thirteenth book. Five of his previous books were national bestsellers, including Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street: The Fall of The House of Lehman, and Googled: The End of the World as We Know It. He lives in Manhattan with his wife. View titles by Ken Auletta

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