Naked Consumer

How Our Private Lives Become Public Commodities

Author Erik Larson On Tour
Paperback
$24.00 US
On sale Feb 01, 1994 | 288 Pages | 9780140233032

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
© Nina Subin
Erik Larson is the author of seven national bestsellers—The Demon of Unrest, The Splendid and the Vile, Dead Wake, In the Garden of Beasts, Thunderstruck, The Devil in the White City, and Isaac’s Storm—which have collectively sold more than twelve million copies. His books have been published in nearly forty countries. View titles by Erik Larson

About

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Author

© Nina Subin
Erik Larson is the author of seven national bestsellers—The Demon of Unrest, The Splendid and the Vile, Dead Wake, In the Garden of Beasts, Thunderstruck, The Devil in the White City, and Isaac’s Storm—which have collectively sold more than twelve million copies. His books have been published in nearly forty countries. View titles by Erik Larson