Naked Consumer

How Our Private Lives Become Public Commodities

Paperback
$24.00 US
On sale Feb 01, 1994 | 288 Pages | 9780140233032

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
© Nina Subin
Erik Larson is the author of six New York Times bestsellers, including The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz, which examines how Winston Churchill and his “Secret Circle” went about surviving the German air campaign of 1940-41. Larson’s The Devil in the White City is set to be a Hulu limited series; his In the Garden of Beasts is under option by Tom Hanks for a feature film. He recently published an audio-original ghost story, No One Goes Alone, which has been optioned by Chernin Entertainment, in association with Netflix. His Thunderstruck has been optioned by Sony Pictures Television for a limited TV series. Larson lives in Manhattan with his wife, who is a writer and retired neonatologist; they have three grown daughters. View titles by Erik Larson

About

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Author

© Nina Subin
Erik Larson is the author of six New York Times bestsellers, including The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz, which examines how Winston Churchill and his “Secret Circle” went about surviving the German air campaign of 1940-41. Larson’s The Devil in the White City is set to be a Hulu limited series; his In the Garden of Beasts is under option by Tom Hanks for a feature film. He recently published an audio-original ghost story, No One Goes Alone, which has been optioned by Chernin Entertainment, in association with Netflix. His Thunderstruck has been optioned by Sony Pictures Television for a limited TV series. Larson lives in Manhattan with his wife, who is a writer and retired neonatologist; they have three grown daughters. View titles by Erik Larson

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