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The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

Author Jonathan A. Knee, Bruce C. Greenwald, Ava Seave
Paperback
$24.00 US
Penguin Adult HC/TR | Portfolio
On sale Feb 22, 2011 | 320 Pages | 978-1-59184-390-0
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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
Jonathan A. Knee is the author of The Accidental Investment Banker: Inside the Decade That Transformed Wall Street and the co-author of The Curse of the Mogul. Professor Knee’s writing has appeared in The Atlantic, the Wall Street Journal, the New York Times and elsewhere. Knee is a Professor of Finance and Economics at the Columbia Graduate School of Business, and has previously taught at Northwestern University. He is also a Senior Advisor at Evercore Partners, a boutique investment banking firm. Before joining Evercore, he was a managing director and co-head of Morgan Stanley's Media Group. View titles by Jonathan A. Knee
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds. View titles by Bruce C. Greenwald
Ava Seave View titles by Ava Seave

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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

Author

Jonathan A. Knee is the author of The Accidental Investment Banker: Inside the Decade That Transformed Wall Street and the co-author of The Curse of the Mogul. Professor Knee’s writing has appeared in The Atlantic, the Wall Street Journal, the New York Times and elsewhere. Knee is a Professor of Finance and Economics at the Columbia Graduate School of Business, and has previously taught at Northwestern University. He is also a Senior Advisor at Evercore Partners, a boutique investment banking firm. Before joining Evercore, he was a managing director and co-head of Morgan Stanley's Media Group. View titles by Jonathan A. Knee
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds. View titles by Bruce C. Greenwald
Ava Seave View titles by Ava Seave

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