Social

Why Our Brains Are Wired to Connect

Paperback
$18.00 US
On sale Oct 07, 2014 | 384 Pages | 9780307889102

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In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world—other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.

Based on the latest cutting edge sociological research, the findings in Social have important real-world implications and the insights revealed suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

Praise for Social:

"At last, a book that really does put the social into social neuroscience, and, more importantly, does it in a way that layman and scientist alike can read with pleasure." —Robin Dunbar, Professor, University of Oxford
  • FINALIST | 2013
    L.A. Times Book Prize (Science and Tech)
© Brubaker Photography
Matthew D. Lieberman was trained at Harvard University and is a professor in the Departments of Psychology, Psychiatry, and Biobehavioral Sciences at the University of California, Los Angeles, and the founding editor of the journal Social Cognitive and Affective Neuroscience.  In 2007, the American Psychological Association awarded him the Distinguished Scientific Award for an Early Career Contribution to Psychology, an award given to one social psychologist every two years.  He is one of the foremost authorities in the world on the study of Social Neuroscience. View titles by Matthew D. Lieberman

About

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world—other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.

Based on the latest cutting edge sociological research, the findings in Social have important real-world implications and the insights revealed suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

Praise for Social:

"At last, a book that really does put the social into social neuroscience, and, more importantly, does it in a way that layman and scientist alike can read with pleasure." —Robin Dunbar, Professor, University of Oxford

Awards

  • FINALIST | 2013
    L.A. Times Book Prize (Science and Tech)

Author

© Brubaker Photography
Matthew D. Lieberman was trained at Harvard University and is a professor in the Departments of Psychology, Psychiatry, and Biobehavioral Sciences at the University of California, Los Angeles, and the founding editor of the journal Social Cognitive and Affective Neuroscience.  In 2007, the American Psychological Association awarded him the Distinguished Scientific Award for an Early Career Contribution to Psychology, an award given to one social psychologist every two years.  He is one of the foremost authorities in the world on the study of Social Neuroscience. View titles by Matthew D. Lieberman